Raising sport profile

one of the strength of Athletics is the position of core game which mean is that compare to other games, the interest of people and media is much higher. to maintain the position of core game, marketers should try to make more people aware of the variety of games.
there are basically many different lengths and styles of the games.

Australia is one of the country that has many talented athletic athletes.
according to the result of Athletics in 2010 Delhi Commonwealth games, Australia was
ranked 2nd best country. the total numbers of medals were 20 - 11 Gold, 6 Silver and 3 Bronze. the 2018 Commonwealth game will be the great chance to break the old score and gain more medals with support of local people.

it will be easy to get people's interest because Australia has many famous athletics athletes such as Sally Pearson. there are a lot of personal fans of her so it will be good to using Facebook or Twitter to attract them to come to the game or at least watch the game via internet or TV. it is noted that social media and internet changed the way of marketing. it is win-win strategy to use social media with fans because it can act as both a delivery man for personal interactions and a source for information. however, according to Natalie, sport journalist, athletes should use the social media carefully. it also can bring bad result.

the 2018 Commonwealth game is still 5 years far from now and the potential of the impacts of the Game is unpredictable. the use of social media to attract the people is highly recommended in this stage.