Equipment legacy, New products opportunity

one of the most important part of the sport is the equipment.
it has been always important but especially these days because of the
high and rapid development of technology.
these days, winning and losing sometimes depends on the equipment of athletes.
especially, the game such as Athletics and swimming that fighting to break and reduce
the time lab. in these kind of games, the weigh of equipment which could be achieved by  technology is so important.

Due to the reason and great success of the marketing through athletes' equipment,  more and more major sport brands are starting to have a sponsorship contracts. the most famous athlete Usain Bolt also has a sponsorship with Puma. his shoes and uniforms are created by Puma with their latest technology to support him. in 2008 Beijing Olympic, he could break his record with the support of Puma's equipment. after the game, the sales of his shoes was extremely increased and it gives the positive image and guarantee of the quality for Puma. it will be expected that major sport brands such as Puma, Adidas and Nike will be develop their technology and try to be the number one with their athletes  in addition, they will pay attention of the Commonwealth game. it will bring bright future of athletics and can be good chance for rookies to fine their sponsor through the game.

According to the Melbourne game 2006, we realised that the re-developing of the infrastructure is so important and it will bring much better result. the Melbourne cricket stadium that was re-developed for the game, now it became the greatest and biggest legacy of the game. it set new benchmarks in the environment planning.