Opportunities & Challenges
- Pre-game stage
Opportunities
l Expand of sponsorship and
interesting groups through Media in Australia.
IAAF can
expand their sponsorship with Australian companies such as Quantas Airline and
Flight Centre Group Travel. They are the sponsor of Australian athletics
federation so the commonwealth game will be a good opportunity to expand the
connections between two federations.
Challenges
l Attendance of key athletes.
The attendance
of famous athletes will bring more interest from people and media. Throughout
this interest, it will finally create more capital and investment. The key
athletes’ decision to attend the game will
make the game more valuable and important.
l Selection of games
Total 35
different lengths of games and each commonwealth games were held differently.
- During-game stage
Opportunities
l Introduce of rookies.
2018 game
can be used as the introduction of new rookie athletes. The rising stars will
create an issue and interest that makes the athletics as well as commonwealth
game more valuable.
Challenges
l Weather
Weather can
affect the condition of athletes. In addition, the weather of Gold Coast can be
too much warm to the foreign athletes.
l High-Expectation
Generally
the result of host country’s athletes is above their averages
scores. The pressure from the local people, media and federation can affect the
condition of the athletes.
- Post-game stage
Opportunities
l The use of stadiums after the game
According
to the great success of the commonwealth game in Melbourne 2006, the decision
of re-developing the stadium of cricket was successful. The stadium was used
for opening and closing ceremony and also after the game, it is now the symbol
of the region and the cricket game (good facilities). The stadiums can also be
used for public to increase the interest and their health or used as privately
for professional athletes.
Challenges
l Drug test.
The most
important Challenge of Athletics. In 2010 commonwealth game, women’s 100m champion –the blood sample of Oludamola Osayomi (Nigeria) was confirmed a
positive finding for Methylhexaneamine so she lost the gold medal after the game.
This kind issue that is related with drugs will decrease people’s interest. Furthermore, Athletics can lose
their value of core game.
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